Beastie OS 1.0
Welcome to the Wide World of Beastie!
Can my dog say hi?
Can my dog say hi?
Can my dog say hi?
This is Helen
Canine Co-Founder of Beastie.
She says hi!
Beastie Lab
Welcome to the Lab
Beastie Lab – Research Division
Chief Science Officer:
Lizzy the Chemist (90s kid who grew up to be an award-winning skincare formulator)
Head of Quality Control:
Helen the Dog (Shiba Inu who used to hate baths)
Our Mission:
Create a new breed of pet grooming essentials, raising the bar in at-home care to create daily bonding rituals. Lizzy the Chemist loves skincare. She’s made a career of creating innovative lotions and potions for humankind. She has a particular passion for innovative cleansers. One of her face cleansers has won a bunch of awards and is quickly becoming a cult-favorite. Lizzy also loves her dog Helen. But Helen really hated baths, and Lizzy didn’t like any of the dog shampoo formulas. So Lizzy and Helen set out on a mission to make the World’s Best Dog Shampoo with the Cleanest Cuddle Guarantee.
Our Mission
Your Dog Shampoo
Kinda Sucks
Most dog shampoos aren’t made with dogs in mind. They’re made to bubble and lather. All that foam gives the illusion of clean–but takes forever to rinse, stripping your dog’s natural oils and testing their trust in you.
But your dog is your best friend, your best beast, your Beastie. At-home baths shouldn’t destroy your trust and bond. Beastie introduces a new breed of grooming essentials, formulas and tools to help transform stressful chores into bonding rituals.
Launching in the dog days of summer 2025, our first-of-its-kind oil cleanser is made with fur-friendly oils and zero harsh suds. Plus, it’s formulated to be default safe for sensitive skin.
It rinses clean and fast, leaving coats soft, skin calm, and bonds stronger. Drizzle your dog with oil, add water, and watch the formula seamlessly transition into a silky milky emulsion. The formula foams just enough to see it work while it lifts and dissolves surface dirt and oils. Rinse out is a fast and satisfying swirl of gunk going down the drain, creating a safer and quicker bath experience for human and Beastie alike.
Canine Co-Founder Helen used to hate baths with gel shampoos. Lizzy and Helen would struggle for 15 minutes to rinse out all the bubbles. With Beastie’s new dog shampoo, baths are now no longer than 4.5 minutes! And Helen doesn’t try to escape the tub!
We believe grooming need not be a chore to suffer through. Join us on our mission to transform chores to rituals, with a new breed of grooming goods.
You can stay up to date with sneak peeks and launch news by signing up for our internet newsletter. You can also email me (founder and chemist!) directly at lizzy@beastie.co
Tell your dog we say hi!
Lizzy and Helen
Waitlist
It’s time your dog shampoo did more than just foam.
Sign up now, your dog deserves better bubbles.
Our vibe may be retro, but our formulation is cutting edge.
This is not your average dog shampoo—and this isn’t just any launch. Our first small-batch production is limited. Sign up now to reserve your spot before it sells out.
No purchase or commitment necessary, you’ll just be the first to know.
Sign up now, your dog
deserves better bubbles.
Welcome
Welcome to the
Wide World of Beastie
The last time any real advances were made in dog shampoo formulation, the internet didn’t exist.
Beastie is the brainchild of a 90s kid who grew up to become obsessed with skincare formulation and dogs. Launching in the dog days of summer 2025. Welcome to technical pet care for the modern age!
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